trusted LeadershipVision-setting product design leadership for companies navigating growth & change.
I help shape product strategy, level up design orgs, and create trusted experiences that drive results.
Companies I’ve help shape
Team buildingGrew UX Team 1→8 in 12 Months
Built high-performing team across research, product design, & marketing design.
insights & influenceInfluenced Revenue Pivot Resulting in EBITDA Positive
Identified and influenced a revenue channel shift that drove company’s financial trajectory to EBITDA positive.
VisionDefined Companywide Product Vision
This vision aligned teams, improved customer empathy, and increased strategic focus during a period of growth.
Product excellenceProduct CSAT
Consistently 80–90
Built zero → one product experiences that earned user trust across multiple segments.
Hi, I’m Allie.
The brain behind The Sunshine Dept.
I bring focus and direction.
I build strong teams, uncover powerful insights, define product direction, and help organizations move from ideas to successful outcomes. I’ve led UX teams through growth and ambiguity, partnered deeply with product and engineering, and shaped product and business strategy when the stakes were high.
My leadership style is calm, direct, and practical.
My goal is to create an environment where people feel supported, valued, and motivated to do their best work. I’m highly collaborative and care deeply about how teams work together. I listen carefully, invite open communication, and encourage creative thinking that challenges assumptions. When it’s time to move forward, I make clear decisions and take responsibility for them.
Teams rely on me for …
✓ Calm leadership
✓ Senior judgment that raises the bar
✓ Creating a culture that values ownership and open feedback
✓ Strategic clarity around what matters most
✓ The foresight to see trends and help decide what’s next
Product Strategy & Design LeadershipFeatured Case Studies
Aligned a scaling organization around a single product North Star.
During Knock’s rapid expansion in 2021, teams were moving fast but without a shared product vision to guide their efforts. I defined a clear, companywide vision that aligned teams, sharpened priorities, and ensured we were solving the customer problems with the greatest impact.
Vision & Leadership
Uncovered and influenced a revenue pivot that took Knock to EBITDA positive.
I led research that uncovered a better way for Knock to grow—then influenced the C-suite to bring that shift to life. This pivot opened up a new, high-performing revenue channel and renewed confidence across the business. Knock became EBITDA positive for the first time in 2025 due to this work.
Insights & Influence
Built a scalable, resilient UX organization during hyper-growth.
I grew a remote-first UX team through one of the most challenging hiring times in tech. With open communication and genuine care, we built a culture that brought out the best in everyone.
Leadership & Empathy
Led the core platform that reduced user stress and scaled Knock’s experience.
I led the zero-to-one research and design of Knock’s Buy-Before-You-Sell platform—serving three distinct user groups while creating one consistent, connected, scalable experience. It is the backbone of how users engage with the product today.
Insights & User ExperienceWhat people are saying“Allie always asks the right questions—the kind that get everyone thinking deeper and lead to better outcomes for users and the business.”
Shelley S.,
VP Sales, Knock